CAMPAIGN HIGHLIGHTS:
5 Billion Earned Media Impressions
10 Million Views
3000+% increased traffic
e.l.f. Cosmetics x Meghan Trainor
Campaign for e.l.f.’s restock of their most popular product. Social media campaign starring pop star Meghan Traitor, in partnership with The Weather Channel.
Client:
e.l.f
Role:
Creative Director for Main Character
Video Director
Photography Director
